Sammi Awuku hints at major strategic shift in NPP to win election 2028

Former Director-General of the National Lottery Authority and Member of Parliament for Akuapem North, Sammi Awuku, says the New Patriotic Party (NPP) will introduce strategic changes to its political approach as it prepares for the 2028 general elections. His remarks come amid broader internal discussions within the party on how to regain momentum and strengthen its electoral competitiveness.

Speaking on the AM Show on April 22, the former NPP National Organiser said the party is currently in a period of reflection and reorganisation following the 2024 elections, with a focus on rebuilding trust, strengthening structures and improving engagement with the electorate. He indicated that lessons learned from the previous election cycle are shaping the party’s new direction.

“There will be a shift in strategy to win 2028,” he said, signaling a deliberate move toward recalibrating the party’s campaign framework and outreach efforts.

He explained that the new direction will prioritise deeper grassroots mobilisation, more structured communication, and sustained engagement with party members, industry stakeholders and the wider public. According to him, these elements are essential for reconnecting with voters and addressing concerns at the community level.

According to him, the party intends to move closer to communities to better understand their challenges and ensure that its policies and messaging reflect realities on the ground. This approach, he noted, is aimed at making the party more responsive and relatable to everyday citizens.

“Mahamudu Bawumia is engaging with people to understand their problems and know how they are doing,” he said, highlighting ongoing efforts by party leadership to maintain direct contact with the electorate.

Mr Awuku added that the approach will also require stronger internal coordination to ensure that communicators, organisers and leadership remain aligned in message delivery. He emphasized that unity and clarity of messaging will be critical in shaping public perception ahead of the elections.

He stressed that political success in 2028 will depend on consistency, discipline and effective mobilisation across all levels of the party structure. Political analysts often note that such organisational cohesion can play a decisive role in electoral outcomes.

He further noted that the NPP is reviewing its previous campaign strategies and adopting new methods to enhance voter engagement and organisational efficiency. This includes exploring innovative communication channels and data-driven approaches to better connect with voters.

“The focus is to listen more, engage more, and organise better,” he said, adding that the party remains confident in its ability to reposition itself ahead of the next elections.

His comments reflect a broader effort within the NPP to rebuild and adapt in a changing political landscape, as parties across Ghana begin early preparations for the 2028 general elections.