TECNO puts AI at the heart of CAMON 50 Series as it launches in Ghana

TECNO has introduced its CAMON 50 Series in Ghana, consisting of three models: the CAMON 50 Ultra 5G, CAMON 50 Pro, and CAMON 50. The new lineup emphasizes AI-powered photography, aiming to improve image quality through intelligent processing rather than hardware alone.

Camera Hardware and Performance

The CAMON 50 Ultra 5G features a 50-megapixel Sony LYTIA 700C night sensor paired with TECNO’s AI RAW 2.0 engine, which processes light and detail during image capture. A 50-megapixel portrait camera on the Ultra 5G and Pro supports a 70mm focal length for clearer subject-background separation. The system also includes a 60x zoom with Super-Zoom FlashSnap for distant action shots.

DXOMARK rated the CAMON 50 Ultra 5G with an overall score of 146 and a portrait score of 142, marking the highest ratings for a smartphone under $600 according to the organisation. DXOMARK CEO Frédérique Guichard highlighted the phone’s Universal Tone technology for accurate skin tone reproduction, noting its relevance in African markets.

AI Photography Features

• AI LightMaster 2.0 automatically adjusts lighting, reduces glare, corrects overexposure, and balances color in mixed lighting conditions.
• AI Auto Zoom tracks the main subject in real time and adjusts framing automatically.
• AI Art Gallery allows users to apply stylized filters inspired by global and African art, animate still images, and create 3D depth effects.

AI Beyond Photography

The CAMON 50 Series includes a dedicated AI shortcut button that provides:

• One-tap article summarization
• Social media writing assistance
• Health information guidance

The voice assistant, Ella, has been updated to support language coaching, tutoring, and general problem-solving.

Connectivity and Productivity

The series integrates with TECNO’s OneLeap platform, enabling screen mirroring, shared keyboard and mouse control, and cross-device copy-paste with compatible TECNO laptops and tablets.

Hardware Specifications

• Processor: MediaTek Dimensity 7400
• Display: 1.5K AMOLED, 144Hz
• Battery: 6,500mAh with 45W fast charging
• Durability: IP68/IP69/IP69K dust and water resistance
• Security: TGuard for device tracking without a SIM or battery
• FreeLink: Bluetooth calls and messages in areas without mobile coverage

Jack Guo, TECNO General Manager, stated that the AI features are designed to enhance usability, creativity, and convenience for users.